Resolution Resolution

When providing photographs for your print design, resolution is very important. Just because it looks good on your monitor, does not mean it will print well.

Resolution basically means the number of pixels that can be displayed per inch and the higher the resolution, the clearer the image will be. Typcially print uses 300dpi, web uses 72.

A simple equation to find out the largest size your image can be used for print is to divide the pixel width and height by 300. For example, if you have an image that 600 x 1200 that would be:
600/300=2
1200/300=4
The maximum your image could be used at would be 2" x 4".

Now, why is all this important? Consider the 2 images below. When putting forth the effort to market your business, you should always put your best foot forward. When looking at the 2 images, which would you prefer representing your product?




When a good image is supplied, the designer can concentrate fully on the design and not trying to "fix" the image. Good images make the design shine and when the piece looks good enough to pick up then your business comes out on top.

So this year, when thinking about ways to improve your mind, body and spirit, keep your business image in mind as well.