SCORE! Antique Design Find

Found this interesting toy at an antique store this past weekend. The box claims that I can print my own newspaper now, so I can't wait to ink it up and get rolling!

I don't know whether to be happy that it is in it's original box, that all the parts (except for the instructions) are there or that back in the 50's and 60's this was a toy one could find under their Christmas tree. Just reading the "Idea Book and Printer's Journal" brings a smile to my face.

So, any suggestions on what I should call my moospaper?